Who would’ve believed that the curvaceous and sultry celebrity likes of Jennifer Lopez could make ME feel more comfortable, more normal, more beautiful in my own hairless skin (and headscarf)?

Oodles of women who suffer from hair loss and who dream of a means by which they can maintain a sense of fashion, beauty and normalcy, breathe a collective sigh of relief each time some paparazzi snaps a shot of J-Lo in her latest headscarf.  And criticize her the professional criticizers do, but J-Lo seems unphased.  She knows what she likes.  She’s a fashion leader, not a follower, and oh how we need a female icon in a fashion-forward headscarf!

The headscarf - an intimate and personal accessory that can do even more to define a look than a pair of shoes.  A head scarf allows you to wear colors and patterns that you might not dream of wearing in your clothes.  “The headscarf has become the accessory of rehab chic…” Bali Barrett, art director of Hermes silks is quoted as saying.  Innately practical, religiously modest, bohemian anti-fashion, prim and sophisticated, or street-inspired.  You would be hard-pressed to find another fashion accessory with a comparable history or range.

So whether you’re headed to the beach, making your appearance on American Idol, dressing for a Monday work appointment, walking the red carpet, or running a weekend errand, there is not a single item in your closet other than the tried-and-true, always chic and versatile headscarf that can top your any look.  J-Lo knows it!  Do you?

Susan Beausang, President,  4Women.com